Pride Organization Santa Fe, Argentina
Virtual Pride March:
Pride is where we are
Pride is where we are
Branding
Campaign Ideation
Photography
Record and Editing
Social Media Strategy
Streaming
In 2020, faced with the challenges posed by the global pandemic, the social organization Mesa del Orgullo de Santa Fe aimed to keep the tradition of the annual Pride March alive. We conceived and presented the concept "Pride is Where We Are," which led us to create a new visual identity for the organization and develop a comprehensive communication strategy for the event.
As part of this strategy, various audiovisual materials were produced and shared, culminating in a streaming event featuring musicians, artists, and poets.
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POV
Looking back, I can proudly say that this project not only demonstrated the resilience and creativity of our community but also strengthened our bonds during a time of isolation and uncertainty. It was an effort that transcended physical barriers and reminded us that pride and determination know no limits.
As a designer, this project holds a special place in my heart. It was not just about sustaining a movement but about adapting and reimagining it in a format that could reach every corner where someone was willing to listen and participate.
The community's response was incredible and showed us that even in times of great distance, creativity and unity can light our way. This project was not only a professional achievement but also a testament to our ability to think about how we can embrace each other. I am deeply grateful to have been part of this transformative experience and to have contributed to keeping the spirit of pride alive during such challenging times.
Branding
Identity Subsystems
Illustration
Packaging
Social Media Strategy
Photography
2021
Co-equiper: Agustina Girardo