RIKA
The tapas dining experience that comes to your home
Branding
Illustration
Photography
Packaging
Social Media Strategy
In an increasingly pretentious culinary world, where even burgers have fallen into the trap of complexity, RIKA arrives to remind us of the value and taste of a simple, well-prepared tapas experience. Here, there are no chefs with tall hats or endless explanations about the origin of each ingredient.At RIKA, what matters is the tapas and the company.
The brand identity is rooted in fun and authenticity, developing a fresh identity with an illustrated character, packaging where the experience would take place, along with a brand usage manual. To launch RIKA, I conducted a photoshoot to showcase the delights and the friendly gatherings.Enjoy your meal!
For the creation of RIKA's branding, we immersed ourselves in a world of vibrant colors and contagious energy, aiming to convey the essence of a fresh, fun, and flavorful culinary experience.
We used a bold and striking color palette that captures attention and reflects the vitality and joy of the concept. These colors not only stand out in any setting but also evoke the excitement of sharing a delicious meal with your loved ones.
Butter
HEX
EEDCB4
Berry
HEX
2C5D9F
Asparagus
HEX
3E7445
Pepper
HEX
ED422D
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Our character is an animated box that embodies RIKA's attitude: satirical, sarcastic, and always in good spirits.
This character becomes the brand's ambassador, bringing a humorous and relaxed touch to every interaction, reminding us that good food can also be fun.
POV
The branding project for RIKA represented an exciting and enriching challenge on multiple levels. Creating a graphic identity that not only stood out in the saturated culinary market but also conveyed the vibrant, satirical, and fun essence of the brand required a precise combination of creativity, innovation, and strategic execution.
By using a vibrant and bold color palette, we managed to capture attention and convey the brand's contagious energy. The inclusion of an iconic character, an animated box with a sarcastic and cheerful personality, added a distinctive and memorable element that personifies the brand at every touchpoint. From creative and fun packaging that transforms the experience of receiving a box into an event itself, to a humorous and sarcastic tone of voice that resonates with our audience, every element was designed to reinforce the brand's identity and create a cohesive and memorable experience.
RIKA is a testament to how a bold and creative approach to branding can transform a simple meal into a rich, fun, and memorable experience.
Branding
Illustration
Photography
Packaging
Social Media Strategy
2023